GXTrust and THX Announce Strategic Partnership to Bring Immersive Audio to Gamers

GXTrust, a well-established European brand in gaming accessories, and THX Ltd., a world-class high-fidelity audio and video tuning, certification, and technology company, today announced a strategic partnership to elevate gaming audio across GXTrust product offerings. Representing a shared commitment to providing premium sound quality, immersion, and performance to gamers, this collaboration marks an advance in audio immersion for gaming fans across Europe and beyond.

High-quality audio has become a priority in modern gaming – from competitive gameplay where clear communication and directional cues are key, to immersive titles that demand rich, detailed soundscapes to transport players to brand-new worlds. This GXTrust x THX partnership comes at this critical time in the market to deliver consumer electronics products that deliver audio with a wide soundstage with emotional realism and cinematic sound.

Jeroen Hoogland, Chief Executive Officer, Trust International B.V. “Great audio is an essential part of the gaming experience. Our partnership with THX reflects our commitment to continuously raising the bar for gamers and investing in technologies that deliver meaningful improvements in both performance and immersion. Together, we’re creating a strong foundation for the next generation of GXTrust gaming audio products.”

Both companies bring over forty years of experience in their respective fields, so eighty plus years combined. A European market leader in gaming peripherals, GXTrust has built a reputation for providing gamers with quality products they know, love, and Trust, from durable mechanical keyboards to surround-sound headsets. Likewise, THX – known for ensuring the reproduction of impeccable sound since the launch of the film Star Wars: Return of the Jedi, and since then developing their innovative THX Spatial Audio technology- is revered as one of the top names in audio fidelity and immersion.

Tuyen Pham, Chief Executive Officer, THX Ltd.“This partnership with GXTrust empowers them to usher in a new generation of gaming products. GXTrust shares our passion for delivering high-quality experiences that resonate with consumers, and their vision for accessible, performance-driven gaming peripherals makes them a natural partner for THX Ltd.. We look forward to supporting the development of a growing portfolio of products that will help gamers enjoy richer, more immersive audio experiences over Trust devices.”

This partnership marks the beginning of a broader strategic collaboration – one which underscores both companies’ long-term vision: delivering gaming audio experiences that matter, backed by innovation, quality, and a genuine understanding of what gamers need. The first GXTrust products in development with THX Spatial Audio+ are expected to be announced in the first quarter of 2027.

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