Family-friendly films are emerging as a key draw during China’s National Day holiday, with a slate spanning animation, crime thrillers, comedy and socially themed drama aimed at moviegoers across generations.
China’s box office during the holiday from Oct 1-7 surpassed 501 million yuan, or over 74.7 million U.S. dollars, so far as of 17:06 local time on Saturday, data from Chinese box-office tracker Beacon Professional showed.
The National Day break is traditionally a key release window for China’s film industry, with distributors launching major titles to tap increased holiday demand.
Among the new releases is “Peppa Pig: Perfect Holiday,” the first 3D feature film in the British preschool franchise. The film follows Peppa and her family on a holiday adventure and incorporates Chinese cultural elements, including dragon boat racing.
A brother and sister in Chengdu, southwest China’s Sichuan Province, were among those who watched the film with their parents.
“I came to the movies today with my mom, dad and older sister,” the boy said.
“We watched Peppa Pig,” his sister said.
“I really liked it, especially the dragon boat race,” the boy added.
Other family-oriented releases include “New Big Head Son and Small Head Dad: The Heavenly Eye Series – The Out-of-Control Seventh Day,” which blends fantasy adventure with themes of family ties and growing up. The movie is the latest installment in one of China’s best-known animated franchises, whose original television series first aired in 1995.
The family comedy “Mr. and Mrs. Pardon” follows a long-married couple who unexpectedly swap bodies, using the ensuing comic chaos to explore marital tensions and mutual understanding.
Beyond family titles, the holiday lineup includes films catering to a wider range of audiences.
The crime thriller “Traces of Justice,” based on the real-life work of a forensic evidence specialist, follows investigators as they use physical evidence to solve criminal cases.
“Waiting for Myself” focuses on the lives of middle-aged and older people, offering a story aimed at senior moviegoers.
“I thought it was good. It felt as if the story were unfolding right around us, and it drew me in step by step. I hope to see more films like this about middle-aged and older people — films that reflect the lives of people our age,” an older moviegoer in Beijing said.
Family films draw audiences as China’s holiday box office tops 501 mln yuan
The spirit of the Long March has been passed down to young generations over the past 90 years, inspiring people to keep their faith, brave setback and put the people first.
The Long March was carried out by the Red Army, which was led by the Communist Party of China (CPC), and mainly made up of soldiers from peasants’ and workers’ families during the Chinese revolution.
Ninety-two years ago, the Red Army crossed the mountains and rivers of southwest China’s Guizhou Province in search of a way forward.
Between 1934 and 1936, the army trekked up to 12,500 kilometers to break through the Kuomintang Party siege, a journey later known as the Long March.
The year 2026 marks the 90th anniversary of the Long March victory.
Today, a young generation has grown up, carrying forward the spirit of the Long March.
Dong embroidery heritage bearer Lu Yongjiang has undergone five corrective hand surgeries but continues to preserve the traditional craft.
“This was made by my mother, and I’ve kept it ever since. I think this craft is truly beautiful. I wanted to make it my lifelong career. I’ve had five corrective surgeries on my hand. When I was learning embroidery, everyone had already written me off. They thought I would never be able to learn it. I couldn’t pull the thread with this hand, so I used my teeth to hold it. Then I used my other hand to help pull it through. As long as I can still stand, I won’t give up on this craft,” Lu said.
“A single embroidery needle may be small, but thousands of needles can stitch a magnificent landscape. When I think about the work I’m doing today, I’m not afraid. I may have a disability, but compared with the hardships the Red Army soldiers went through, I feel very fortunate today,” she continued.
Dong-language guide Lu Xianying tells the history of the Long March through Dong songs.
“In Dong communities, many older people don’t understand Mandarin. So when I explain this history, I have created several Dong songs based on the history of the Long March. We should approach the history of the Long March with respect. When we tell its story, we have to base it on facts and not distort or alter it. What I most want to do is to bring red culture and Dong culture together, so that both can be passed on,” said Lu Xianying, a Dong-language guide of Liping Meeting Memorial Hall.
Zhou Wei, a guide at the Houchang Meeting Memorial Hall, puts it another way.
“I left teaching to become a guide telling the history of the Long March. After learning about this history, I was deeply moved and inspired by the journey of the Red Army. The Red Army soldiers ate tree bark and grass roots back then, so that future generations would never have to do the same. Every generation has its own Long March, and every generation has its own path to walk,” said Zhou Wei, deputy director of Houchang Meeting Memorial Hall.
Other young people are working at the grassroots and dealing with challenges of their own. Ninety years later, the mountains and rivers remain, but every generation has its own path to walk.
“More than 90 years ago, when the Red Army crossed the Wujiang River, the current was extremely fast. At the time, the Red Army crossed the river at night to avoid enemy pursuit. They used what was known as the ‘Red Army water horse,’ which was a type of bamboo raft used to cross the river. This story is known as the ‘Red Army water horse’. We tell this story to everyone who comes here to learn about the history,” said Wang Yinyin, an official of Jiangjiehe Town Government.
“It was really a matter of chance that I joined the Western China Volunteer Program and was assigned to Jiangjiehe, a village known for the Red Army’s crossing of the Wujiang River. I mainly work on rural revitalization, shooting videos and editing social media posts to share stories from Jiangjiehe,” said Yu Yaojia, a volunteer of the 2026 Western China Volunteer Program.
“I think the biggest mountain I have to cross is gaining experience at the grassroots level, then using it to better serve people on a bigger platform,” said Tian Yintan, an official of Jiangjiehe Town Government.
Long March spirit passes down to young generations
