Who better to model a New York Knicks championship women’s apparel collection than Ali Brunson, the wife of New York City’s reigning king, Jalen Brunson?
Ali Brunson, founder of The AMB Method, models pieces from New York City-based brand Terez’s exclusive Championship Collection, decked out in orange and blue and featuring championship iconography like the Larry O’Brien trophy. With pricing starting at $75, styles range from a knit sweater to a sports jacket to a T-shirt and tank top.
Ali Brunson for Terez.
Courtesy of Terez
“It was such a fun experience, especially because New York basketball is such a big part of the city’s culture and identity,” Brunson told WWD about starring in the Terez campaign. “There’s an incredible energy around the Knicks, and being part of a collection that celebrates such a special moment for the team and its fans was really exciting. It’s hard to pick just one favorite, but I love that the pieces make a statement while still feeling effortless enough to wear beyond game day.”
Ali Brunson for Terez.
Courtesy of Terez
Terez founder Zara Terez Tisch explained how Brunson came to star in the campaign.
“She embodies the energy, confidence and style of the city, and we loved the idea of bringing together her personal style with the excitement surrounding the Knicks’ championship moment,” Tisch said. “For us, it was about creating a campaign that felt authentic to the culture around the team, rather than simply showcasing a collection of clothing. We always love working with Ali and she has become a friend even outside of our work together.
Ali Brunson and Zara Terez Tisch.
Courtesy of Terez
Brunson and Terez are both female founders, another element connecting them beyond their love of New York City and the Knicks. Brunson, who is a doctor of physical therapy, launched The AMB Method, which is described as bridging the gap between physical therapy and strength training.
“I think there’s something incredibly powerful about women supporting women, especially in business,” Brunson said. “Being a founder comes with its own set of challenges, and there’s so much value in connecting with other women who understand that experience. I’m always inspired by women who are building something of their own, taking risks and creating opportunities for others along the way. I think the more we spotlight one another, the more we help create an environment where the next generation of female entrepreneurs feels empowered to take that leap, too.”
Ali Brunson for Terez.
What does getting dressed up for Knicks games look like for Brunson? With Jordyn Woods’ lucky orange bag going viral during the Knicks’ incredible playoffs run last season, WWD had to know if Brunson has anything similar in her own wardrobe that brings good luck to the games.
“I definitely believe in having a little game-day ritual,” Brunson said. “I tend to gravitate toward pieces that make me feel confident and comfortable, but I also love having something that feels special or has a little personal meaning behind it. For me, it’s less about having one specific lucky item and more about getting dressed in a way that puts me in the right mindset. Of course, once you wear something during a big win, it’s hard not to want to wear it again for the next game.”
Ali Brunson for Terez.
Courtesy of Terez
Women-focused sports apparel has been on the rise recently, and Terez has been an intentional part of that shift in the fashion industry.
“For a long time, women’s sports apparel was largely an afterthought, with limited options beyond oversize jerseys and traditional merchandise,” Tisch said. “Women have always been passionate sports fans, and they deserve to have options that reflect their personal style.”
The founder continued, “That’s something I’ve been committed to at Terez from the beginning. As a woman and a mom, I understand how much fashion can be an expression of identity, and I want women to feel like they don’t have to choose between their love of sports and their love of fashion.”
Brunson has noticed the uptick in sports apparel tailored for women, too. “I think this shift represents something bigger than fashion. Women are increasingly visible and influential in sports culture, both as fans and as participants, and the industry is finally catching up.”
