Puerto Rican streetwear brand FRSH Company has teamed up with the NFL on a six-piece collection tied to the league’s upcoming Madrid game, bringing the label’s connections to Latin music into professional football.
The NFL x FRSH collection marks the first collaboration between the two brands. It arrives ahead of the Nov. 8 matchup at the Bernabéu stadium, where the Atlanta Falcons will host the Cincinnati Bengals.
For FRSH, the partnership coincides with its 10th anniversary and follows its expansion into Spain. Founded in Puerto Rico in 2016, the company opened its first European store in Madrid in May 2026.
The brand has built relationships within Latin music and entertainment through collaborations with Bad Bunny, Eladio Carrión, Mora and Arcángel. Its NFL collection draws on that background, combining the league’s sports identity with FRSH’s approach to music, design and contemporary Puerto Rican culture.
“We’re incredibly excited to collaborate with the NFL, a league with such a rich history that has transcended generations and connected millions of people around the world,” said Harry Maldonado, FRSH Company’s founder and designer, in the announcement.
“For FRSH, this collection represents much more than a collaboration: It’s an opportunity to bring our creative vision into new spaces, connect with other communities and continue exploring the connection between fashion, sports and culture.”
The collaboration gives the NFL another way to reach consumers through fashion as it brings its teams to Madrid. For FRSH, it places the Puerto Rican label in front of football audiences while building on its presence in the Spanish capital.
“Fashion is one of the NFL’s most powerful tools for connecting with new fans,” said Xaimara Coss, the league’s director of licensing.
“FRSH brings the creative energy of Latin music and urban culture to our league. Launching this collection in Madrid in the days leading up to the NFL game offers fans in Spain a new way to express their passion for the league, both at the Bernabéu and beyond.”
The announcement describes the collaboration as an exclusive six-piece streetwear collection but does not specify individual garments, prices or sizing.
The NFL x FRSH collection has been available since Oct. 30 at the brand’s Madrid store, located at Calle Fernando VI, 31, Local 2, and through frshcompany.es.
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