Gasgoo Munich- On September 29, Chery JETOUR’s ZONGHENG held its Brand Night and the global launch of the 2027 G700 at Beijing’s Shougang Park. Positioned as a full-domain luxury off-road SUV, the 2027 G700 offers five configurations, including the Tanye, Zongye, Zhijing Qiankun, and 260km Zhijing Qiankun editions. Pricing starts at 304,900 yuan, accompanied by a suite of incentives.
Image Source: ZONGHENG Zhijing
On the product front, the 2027 G700 fuses Huawei’s Qiankun intelligent driving with hardcore off-road capability, extended range, and luxury comfort. Off-road features include the Kunpeng Super Hybrid CDM-O system, an inner high-pressure integrated frame, three differential locks standard across the lineup, and XWD-S intelligent all-wheel drive. It also boasts X+18 and ZONGHENG Conquest modes. For comfort and intelligence, the model offers the ZONGHENG Inspiration Cockpit, the Doubao large AI model, dual zero-gravity seats, a 20-speaker Lexicon audio system, 64-color ambient lighting, and CDC air suspension.
Additionally, the brand issued emergency navigation experience certification to the first batch of owners. The company’s Ark amphibious technology and the Supreme Navigation Edition have already been validated through events like crossing the Yangtze River and rescue operations on the Minjiang River.
On user co-creation, ZONGHENG introduced an annual initiative called “ZONGHENG Zhijing.” Focused on public welfare, collaboration, and exploration, the program ties together activities like the Great Nation Border Loop and “Seeing the Most Beautiful China.” It also encompasses ecological protection in Kekexili, Yellow River desertification control, the Cheetah Return project, and guardian programs at Mount Kailash. Born global, the brand aims to traverse the world alongside its users.
Liu Yong, executive deputy general manager of ZONGHENG’s domestic marketing center, noted that the brand is expanding from its local roots to the global stage. Since its launch 11 months ago, the G700 has surpassed 30,000 units in global sales, ranking as the top-selling Chinese luxury SUV in eight countries, including Saudi Arabia, the United Arab Emirates, and Mexico.
Previous reports indicate the vehicle has crossed the Yangtze River, competed in the Tengrui Rally prior to its official launch, summited Bilutu Peak, and taken on the Moab Off-Road event in the United States.
