TAIK Health has unveiled its first product, TAIK Functional Instant Coffee, encouraging consumers to look beyond familiar ingredient names to the amount in each serve and the evidence behind health claims.
The cardiologist-formulated functional coffee with a 5-Star Health Rating was launched by TAIK Health, an Australian longevity and wellbeing platform co-founded by Professor Hosen Kiat, at Crown Sydney last week.
The Australian-made instant coffee was formulated with Mr Kiat and combines Robusta coffee with oat beta-glucan, coconut-derived MCTs and Ceylon cinnamon. Each serve provides 2.3g of dietary fibre, including 1g of oat beta-glucan, and 140mg of caffeine, comparable to a strong cafe-brewed coffee. It contains no added sugar, dairy, artificial flavours or preservatives.
According to TAIK, the launch comes as functional beverages move into the mainstream, with new products often marketed on ingredient names rather than on the amount delivered per serve. The brand says it’s positioning the coffee on transparency: what is in each serve, how much, and what the evidence does and does not show.
Mr Kiat, who has authored more than 200 peer-reviewed publications and is ranked among the top 1% of clinical medicine researchers worldwide in Stanford University’s global rankings, says a well-known ingredient does not, on its own, prove a finished drink delivers a health benefit.
“People should know what’s in each cup, how much is there, and what the research actually shows,” he says.
What’s in each cup
The coffee is made with 100% premium Robusta coffee.
Oat beta-glucan, a soluble oat fibre, provides the dietary fibre, while coconut-derived MCTs are said to contribute to the coffee’s “smooth, creamy” finish.
TAIK says it chose Ceylon cinnamon over cassia for its naturally lower coumarin content.
Each serve contains 0.6g of saturated fat.
“Coffee is already part of many people’s routines, so we started there, with a formulation we can explain ingredient by ingredient,” says Mr Kiat. “Our aim is to connect a familiar habit to a wider conversation about healthy ageing.”
Availability
TAIK Functional Instant Coffee is currently available at taikhealth.com, through Mr Vitamins online and in-store, and via BIG W online, with an RRP of $29.99 for a box of 10 sachets.
TAIK is also working to expand its Australian retail footprint and explore international distribution opportunities.
