The Multi-Sport option doesn’t include football, but it does grant access to the likes of Formula 1, NFL, golf, cricket, tennis, darts and more, for the cheaper starting price of £19.99.
What’s impressive is that if you’re a complete sports fan and want access to everything, then it’s that third and final membership, the All Sky Sports package that gets you all that’s been mentioned for just £27.99.
Sky
Although this is a great step forward in making sports more accessible, particularly at a time when pricing for other streaming services like Netflix and Apple TV continues to rise, there is a caveat to Now’s pricing.
All of the prices listed are available as a ‘Monthly saver price’ which only applies for the first 12 months of your membership. Beyond that point, the price across all three memberships increases.
The Football package, for instance, jumps from £23.99 a month to £30.99. It’s not an insignificant uptick, but it can be avoided if you cancel your membership before the end of that 12-month period.
While it’s certainly a move in the right direction, it would be nice to see those lower prices adopted as standard and not simply as introductory rates.
