Kendall Jenner has caught attention with a new commercial for her tequila brand, featuring a concept that has led social media users to compare it with Sydney Sweeney’s recent controversial advertisement. Jenner appears nearly naked as she walks through an orchard, although the campaign eventually reveals that the focus is not her body, but the product itself.
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The advertisement begins with a voiceover explaining that some things are better without unnecessary additions. The message then shifts to 818 Tequila, highlighting its lack of artificial ingredients, added flavors or sweeteners. Just as the narration suggests Jenner is the one who has stripped down, the camera reveals her wearing a white strapless dress, making it clear that the tequila is what the campaign describes as being naked.
Kendall Jenner’s campaign sparks comparisons with Sydney Sweeney
Kendall Jenner’s campaign sparks comparisons with Sydney Sweeney
The similarities with Sweeney’s recent commercial for sports betting platform Novig did not go unnoticed. The actress appeared nude in that campaign, with sports equipment strategically positioned to cover her body. The advertisement received criticism for its approach to women and sports, becoming a subject of debate online.
Jenner’s campaign took a different direction, but the visual similarities were enough to fuel speculation that the model was making a reference to Sweeney. Some Instagram users directly questioned whether the commercial was intended as a dig at the actress, while others praised its creative execution.
The Kardashian-Jenner marketing playbook strikes again
The possible connection has also attracted attention because of the circles surrounding both celebrities. Jacob Elordi, who has been romantically linked to Jenner, previously worked alongside Sweeney on Euphoria.
Still, Jenner appears to have found a way to turn an ongoing conversation into an opportunity for her brand. This ad reflects the Kardashian-Jenner family’s ability to turn viral conversations into marketing opportunities, with a concept that is provocative without losing sight of the product.
