U.S. independent contracting travel network Fora has officially debuted in the U.K., the businesses’ third international market following its entry into Canada and Mexico in 2025. The launch coincides with Fora’s recent ABTA and ATOL certifications, and builds on the U.K. advisor community Fora established since opening its first international chapter in London in 2024.
The move brings Fora’s s technology-led approach to the U.K. travel trade, opening up new opportunities for both aspiring and established IC travel entrepreneurs, the company said.
An agency member of Virtuoso since 2018, Fora advisors benefit from more than 700 hours of education and Fora’s AI-enabled tech, alongside a booking system featuring more than 180,000 hotels, cruises, and activities and over 8,000 preferred supplier partnerships, including Fora Reserve. Members can also use itinerary-building tools and connect with Fora’s global community, including local chapters that bring advisors together for social and partner events.
Since 2021, Fora Advisors have booked more than US$2 billion in travel across 180+ countries.
“The U.K. is an incredibly important travel market, and we’ve already seen strong organic demand from U.K.-based advisors,” said Evan Frank, Co-Founder of Fora. “We’re excited to bring our platform to a new audience of travel entrepreneurs and become a meaningful part of the U.K. travel trade.”
Fora equips advisors at every stage of their careers with the infrastructure and support to build their own travel businesses, from those looking to establish their first venture to experienced advisors seeking to modernise and scale their existing operations.
What about Australia?
Fora does have a presence in Australia, with Adrian O’Connor as a Sydney-based advisor.
The expansion to the U.K. begs the query, when will Fora enter the Australian market with a physical office? That’s a question LATTE quizzed Co-Founder Henley Vazquez at Fora’s headquarters in New York in July 2025.
Her response at the time, “[Australia] started coming up a lot. I get a lot of questions about Australia. I get a lot of questions about Brazil. So we will continue to push forward, but nothing firm yet.”
Lead image: Photo credit: @larufoto – Luis Antonio Ruiz
