Becky G has just joined the Guess family. The singer and actor stars in a new denim campaign for the classic American clothing brand, called “Press Play,” where she models the label’s low-rise B jeans in a Y2K-inspired shoot that shows off her unique style and infectious charisma.
“I don’t recall there being too many music-focused Guess girls—there’s been a lot of models, a lot of people of influence—but I feel really honored to be one of the musicians, as well as one of the Latinas, that gets to be a part of the Guess girl ‘Hall of Fame,’” Becky G says in a new exclusive interview with Harper’s Bazaar.
Shot by Valentin Herfray, the photos seem straight out of the early 2000s, with Becky G, born Rebbeca Marie Gomez, sporting the form-fitting, low-rise styles with stripped-back staples, like white tees, matching denim jackets, and gold stilettos. “It was kind of an obvious less is more,” she says of the styling.
“I have a shorter torso, so a low-rise doesn’t always look low-rise on me, but even then, these jeans fit me in such a perfect way,” Becky G notes. “There’s something that I just love about a timeless jean—the way that it fits, the way that it feels, and the way that you feel in it… I think that something that feels versatile, something that feels transitional, is literally me in real life.”
In the coinciding campaign video, Becky G dances and poses in her denim, flashing that distinct triangle Guess logo, while a bouncy pop beat plays in the background. “They had me struttin’. They had me dropping it low. They had me on my knees, they had me standing up on my heels,” Becky G says with a laugh. “Oh my God, I had the best time.”
Of course, while the California-born star had lots of fun with the process, she also notes that this campaign fits into her greater legacy. “Growing up, I looked up to women like my mother. I looked up to my grandmothers. I looked up to so many badass Latinas that were navigating Hollywood and really making a name for themselves,” she says. “And I feel so honored and so blessed to be in a position now where I get to do the same for future generations and so it’s not something that I take lightly by any means.”
“We talk so much about like self-confidence, self-acceptance, and empowering ourselves, but to actually be about it, to actually practice it on a daily basis—it’s so much easier said than done. How we express ourselves through our style is something that’s so sacred and belongs to each and every one of us and we all identify with it differently. When I think of my self-expression, I think of legacy. I think of something that is so much bigger than just what’s on my body, but actually who I am.”
