Balenciaga’s SS27 Show Brings Couture Practices to Everyday Basics

Yesterday morning, the fashion community, not to mention stars like Sarah Pidgeon and Lola Tung, met in Paris to feast their eyes on the latest from Pierpaolo Piccioli’s Balenciaga. For the House’s Summer 2027 collection—titled Les Coraux de la Liberté after an art piece from 2025 by French artist Aude Franjou—Piccioli focused on Balenciaga’s roots as a couture house. “It is a personal exploration and investigation of couture as a working methodology, but also an ideology; a mindset for modern creation that can infiltrate the culture of a fashion house,” the show notes stated. In those notes, the brand shared an intention for this collection to be experienced as a continuation of the 55th Balenciaga Couture Collection, rather than separate entities, as many ready-to-wear and couture collections are treated.

To bring this to life, basic T-shirts and jeans were crafted using couture techniques, something Piccioli’s done before during his storied tenure at Valentino. “Rather than something unobtainable, [couture] functions as a dynamic engine to drive the House, a systematic manner to reshape everyday garments,” the notes continued. In a way, he was able to democratize one of the most exclusive aspects of fashion—an area that only a brand’s most important, top-spending clients can afford to experience. Perhaps owning a piece from a Balenciaga couture collection is a far-off dream, but a Summer 2027 shirt or handbag can be saved up for. It’s achievable.