Attractions.io, a leading creator of mobile visitor apps, has introduced Go, its next-generation guest experience app for attractions and resorts.
Drawing on more than 17 years of industry experience, work with over 200 venues worldwide, and millions of guest visits, Go gives operators greater control over the app’s look and feel, brings guest data together through a unified identity layer, features a 3D map of the venue, and uses AI to suggest each guest’s next-best moment.
No two visits are the same. A family with young children, a group seeking thrill rides, and a guest with accessibility needs may arrive at the same venue at the same time, yet each needs something different. Still, most attraction apps treat everyone alike.
They show the same featured attractions, promotions, and content, regardless of each guest’s identity, interests, visit history, or what’s happening around them.
Go’s new recommendation engine transforms the experience. When guests open the app, it considers their interests, party details, and the venue’s real-time conditions to identify the experiences and activities they’re most likely to enjoy.
A tailored experience
Personalised recommendations appear on the home screen automatically, with no button press required. They adapt throughout the day based on each guest’s actions and what’s happening across the venue.
For instance, a family with a toddler is directed to a show suitable for children under five, starting in ten minutes just around the corner. A group visiting for thrill rides is notified that the queue for their top coaster—one they have yet to ride—is shorter than usual.
Perhaps a zoo member who favourited the penguins on their last visit is told that the penguin feed begins in 15 minutes, a short walk away. A guest using a wheelchair is directed to the next show with an accessible viewing area and given a step-free route.
Or, with rain forecast, a couple exploring the zoo’s outdoor trail is steered toward a nearby indoor keeper talk.
Attractions.io developed its recommendation engine by analysing hundreds of millions of in-app interactions. The data revealed that helping guests choose what to do next was the strongest opportunity to improve their experience and meaningfully increase satisfaction.
“Every guest opens the app wanting something different. Until now, we’ve been able to personalise the content a guest sees based on set parameters like their location or the time of day”, says Peter O’Dare, VP of product at Attractions.io.
“But the recommendation engine enables us to offer true 1-2-1 personalisation. It brings together what we know about each unique guest, their visit and what’s happening across the venue to recommend the right moment for them.”
Guest profiles and brand control
What guests purchase, how they navigate, what they interact with, and how they feel about their visit are often stored in separate systems.
Go’s new guest identity layer brings this information together. Guests sign in once to access everything related to their visit in one place, including tickets, passes, and party details. There’s no need to re-enter ticket numbers or explain who they’re with.
For attractions that already use an identity management solution, Attractions.io integrates directly with it to create a unified view of each guest and support personalisation throughout the guest journey.
Go gives brand and marketing teams the creative control they’d expect from an app built from the ground up, while running on a platform that can launch within weeks.
Go offers a distinctly branded app for each operator, with the ability to customise colours, typography, styling, icons, imagery and layouts
Teams can customise colours, typography, styling, icons, imagery and layouts using a new design system created specifically for attractions. Instead of applying one set of brand rules across the whole app, Go lets every element be tailored.
Seasonal events can use their own colours and typography to stand out, while premium experiences can have a distinct look that sets them apart from standard offerings.
Attractions spend millions creating the experiences visitors come to enjoy. This release brings that investment into the guest app with 3D maps.
Powered by MapLayr, the only mapping engine designed specifically for attractions, the app can recreate rides, exhibits, and buildings as detailed 3D models—so the map guests see reflects the venue around them. Guests can navigate the venue in 3D, using recognisable landmarks to find their way.
Go from Attractions.io also uses MapLayr so visitors can navigate the attraction using recognisable landmarks
The next evolution of the guest experience
This release is another step toward Attractions.io’s broader vision for guest orchestration: bringing together guest and operational data to understand each visit, respond to individual needs in real time, and continually learn how to make every experience better.
“We’ve spent more than 17 years building the technology, integrations and data foundations that connect attractions with guests throughout their visit,” says Mark Locker, founder and CEO of Attractions.io.
“Now, AI gives us the opportunity to take that much further. Instead of simply helping guests make the most of their visit, we can help attractions anticipate their needs and adapt the experience around them.
“I’ve never been more excited about our ability to deliver on our purpose: unlocking the full potential of every visit.”
With the launch of Go, operators now have two distinct ways to use Attractions.io’s technology. Those seeking a complete guest experience can choose Go, a fully branded guest app with all the essentials built in. Those who have already invested in their own app can choose Layrs and add only the modules they need.
Attendees at IAAPA Expo 2026 in Orlando can learn more at booth #W1247 and book a demo.
See also: The strategic case for in-visit AI
