Build an intuitive and concise purchasing environment by eliminating additional subscription requirements
The joint subscription platform Pickle Plus Co., Ltd. has advanced its mobile phone purchase service, which was launched in June, and has started to simplify the purchase process along with strengthening price benefits. The focus was on reducing the burden on consumers who had to separately consider complex discount conditions and whether to subscribe to additional products.
Recently, the number of consumers who choose transparent list price confirmation and delivery/open integrated service through online platforms instead of different purchase conditions for each store is continuously increasing. What consumers should check when purchasing a mobile phone is not just the price of the device. This is because you have to look at what discounts have been applied to the displayed price and what conditions you need to meet to purchase with that amount.
In particular, prices reflecting the issuance of specific cards, the combination of Internet and TV, and the return of existing devices cause a difference from the actual amount paid to consumers who do not meet the conditions.
For this reason, consumers had to review additional subscribed products or separate expenditures in addition to price comparisons, and in this process, they had to spend a lot of time and effort understanding and comparing conditions as well as financial burdens. Even if the discount is large, if it is difficult to grasp the conditions of application, the inconvenience of having to listen to additional explanations or recalculate the actual burden was followed.
Through the advancement of the service, Pickle Plus focused on improving the existing purchasing method, which had to study complex discount conditions, and clearly presenting the amount that consumers actually have to pay and the conditions of application. It is characterized by not requiring any unnecessary additional conditions such as signing up for additional services, issuing cards, combining the Internet, and returning existing devices.
The price burden was lowered by combining the conditions of joint purchases negotiated based on the purchasing power of users with online discounts. The purchase process was also simplified in the order that consumers apply online, receive devices, and open them after receiving the product to secure convenience.
“If consumers have to study complex discount conditions in order to buy mobile phones cheaply, it is difficult to say that the purchase burden has been reduced enough,” a Pickle Plus official said. “We will operate the service so that consumers can easily understand what prices and conditions they can buy without unnecessary additional subscriptions.”
