“There are some things that need to be seen to be believed,” says Lauren Garroni, the brunette half of @EveryOutfitonSATC—a Sex and the City fashion archive Instagram account turned Fashion Police-style podcast that she runs with her blonde counterpart, Chelsea Fairless. She’s talking about a stretched canvas image of Dave Navarro walking in the Anna Sui Spring-Summer 1997 runway show, which is currently being sold online by a well-known publishing company. But she might as well have been speaking about the pair’s latest venture: Every Outfit TV.
“Every Outfit is a weekly rundown of the comings and goings in pop culture and fashion,” explains Garroni. She and Fairless launched their podcast in 2021, around the time that the SATC spinoff And Just Like That was announced. Devotees will recall that it was actually phase two, phase one being an Instagram account born in 2016 from Fairless’s frustration with the lack of variety when it came to photos of SATC outfits on the internet. Ten years later, the podcast is viral, the Instagram has 709k followers, and the overall project has morphed into Every Outfit TV, a video component available exclusively on Patreon.
The video format offers Fairless and Garroni the chance to do things that wouldn’t work with solely audio. (Note: not every new podcast episode will have video.) “We grew up being obsessed with the VH1 Vogue Fashion Awards and stuff like House of Style,” says Fairless. The brilliantly lo-fi, green-screen-style opening sequence posted to their Instagram account last week distills the energy they’re going for with its nods to The Nanny, Clueless, and Access Hollywood.
Podcast listeners, TV viewers, and Instagram followers can expect new franchises like “It’s Always Fashion Week Somewhere” and “The Runway Rewind,” which will showcase the pair’s thoughts on runway shows while tapping into the tabloid entertainment vibe that they both admire. There will also be Oprah Winfrey-style book club episodes and “Top 10” lists fiercely curated by Garroni and Fairless themselves.
Ask the duo why now was the ideal time to pivot, and Fairless answers bluntly. “Lauren forced me to,” she says. Garroni sees it differently. “Chelsea finally succumbed to being on camera,” she refutes. Really, the two are responding to a general podcast-world shift to video, a medium that enables them to “fulfill an itch,” says Fairless. She didn’t have cable in her house as a child, prompting her to develop an obsession with fashion magazines and websites like First View (RIP). Garroni’s upbringing makes up for it. “My parents just gave me unrestricted access to television, cable, and the internet from a young age,” she says. Now, both of them are self-diagnosed as chronically online and cite hours on TikTok and Instagram as the reason why they collectively possess the knowledge of someone who has a PhD in fashion history.
While this wealth of niche information could potentially alienate an audience, Garroni and Fairless’s playful banter (think Siskel and Ebert, or Waldorf and Statler) makes up for it. They don’t shy away from cross-generational references, either. “We have laundered our older gay men references that we learned from watching E! News and E! True Hollywood Story,” says Garroni.
In the end, the duo intends to be authentically themselves. “I think Lauren and I are examples of millennials who are very culturally Gen X,” says Fairless. “We were always more interested in Gen X things, Gen X people. I didn’t give a shit about the Backstreet Boys when I was a teenager. We were into Hole and Pavement.”
It would be remiss not to talk about the hit television series that started it all. At this point, they have documented every outfit on Sex and the City more than once in the past ten years, but developments in the show’s universe kept them going. “Something would always happen to prevent us from abandoning this,” says Fairless. Garroni agrees, recalling when Cynthia Nixon ran for governor of New York in 2018. (They released a satirical book We Should All Be Mirandas a year later. Garroni claims to be a Miranda with a Carrie rising, while Fairless is a Miranda with a Samantha rising.) “It always sustained us,” says Garroni. “Every moment we thought, ‘Okay, how long can this joke go on for?’”
If Fairless has anything to do with it, the answer to that question is forever. “Sex and the City is never done. If there is one thing I know to be true in this life, it will never go away,” she says. “It will always change forms and there will always be something newsworthy to talk about.”
Asked what else is coming down the pipeline, Garroni is quick to mention field pieces that will take them out of their impeccably designed Los Angeles set, complete with vintage gray furniture designed in the ’90s by architect David Chipperfield and a pink carpet. (It was modeled after a mashup of Halston’s New York City apartment—an Every Outfit hyperfixation—and the Chicago department store Carson Pirie Scott.) Fairless, however, has other goals in mind. She’d like to add more single-breasted blazers to her wardrobe rotation, she says. Also: “I want hair and makeup.”
