PARIS – Always fond of a time clash, Nicolas Ghesquière presented his ‘80s-inspired cruise 2027 collection amid the Gilded Age splendor of The Frick Collection in New York City.
The museum and its masterpieces also provide the backdrop for the accompanying campaign, which features Vuitton brand ambassadors Chase Infiniti and Alysa Liu, alongside actresses Amiah Miller and Giulia Maenza.
Photographed by Ethan James Green, the images show the women casually exploring the museum’s historic galleries.
Amiah Miller in the Louis Vuitton cruise 2027 campaign.
Ethan James Green/Courtesy of Louis Vuitton
Miller, dressed in a draped miniskirt in an eye-popping shade of cyan and touting a lilac cylindrical bag, poses in front of James McNeill Whistler’s full-length portrait of 19th-century society figure Frances Leyland, mirroring her stance.
Liu, sporting her signature “halo” hair, wears a pebble-grained caramel leather jacket with Art Deco details as she reclines on a velvet banquette, a Jacques-Louis David portrait barely visible in the background. Maenza’s looks range from a bright red cardigan paired with two-toned denim pants to a sleek black leather look.
“The cruise collections have always been about movement, emotion and the encounter between silhouettes and place. For the cruise 2027 campaign, I wanted to extend that dialogue through a tale of two cities – between Paris and New York, expressing legacy and modernity,” Ghesquière said in a statement.
Alysa Liu in the Louis Vuitton cruise 2027 campaign.
Ethan James Green/Courtesy of Louis Vuitton
“The campaign reflects the layered identities, contradictions, and cultural energy at the heart of the collection, where each look becomes part of a conversation between history, colorful expression and imagination,” he added.
The campaign started rolling out in print publications last week and will break across Louis Vuitton’s digital channels from Friday, in tandem with its arrival in stores.
However, clients will have to wait a little longer for the capsule collection of handbags developed in collaboration with the Keith Haring Foundation that were the main talking point of the cruise show.
While some limited-editions styles were presented at Art Basel Paris as part of the annual Artycapucines collection, the broader collection is scheduled to launch worldwide on Jan. 1.
Chase Infiniti in the Louis Vuitton cruise 2027 campaign.
Ethan James Green/Courtesy of Louis Vuitton
