Sydney Sweeney is no stranger to controversy, and her career continues to move forward despite the criticism that often surrounds her. This time, however, she has faced backlash from an audience that believes she crossed a line with her latest holiday lingerie campaign.
Sydney Sweeney’s lingerie campaign resurfaces and turns heads again
Nudity is not what sparked the debate. Instead, the controversy comes from Sweeney posing in underwear while recreating characters from beloved Christmas movies, some of which are associated with childhood memories. Several fans argued that bringing these characters into a lingerie campaign was inappropriate and amounted to sexualizing children’s films.
Familiar characters, unexpected looks
Sweeney dressed up as figures from popular Christmas and Halloween movies, but some of her character choices did not sit well with viewers. The campaign features her dressed as Kevin McCallister, the young troublemaker played by Macaulay Culkin in Home Alone, as well as Cindy Lou Who from Dr. Seuss’ How the Grinch Stole Christmas.
Sweeney dressed up as figures from popular Christmas and Halloween movies
The images also show the actress wearing several lace lingerie sets inspired by characters from The Corpse Bride and White Christmas. While the campaign combines recognizable movie references with holiday-themed underwear, the connection to characters originally portrayed by child actors became a major point of criticism.
The actress is facing backlash after turning familiar holiday movie characters into lingerie looks
Culkin was nine years old when he filmed the 1990 holiday comedy, while Taylor Momsen was just seven when she played Cindy Lou Who in the 2000 live-action adaptation of Dr. Seuss’ famous Christmas story.
Fans question the campaign’s concept
Many critics described the campaign as poorly thought out, arguing that the creative direction showed little consideration for the way audiences associate these characters with childhood. Others suggested that if the concept had been carefully considered before its release, the decision to move forward with it showed a lack of sensitivity.
The criticism was not simply about Sweeney wearing lingerie. Rather, fans questioned the decision to use characters from children’s movies in a sexualized settingwhile presenting the concept through what appeared to be playful and innocent holiday imagery.
Her latest campaign has once again put her in the middle of a debate about the decisions surrounding her public image. Whether the backlash was anticipated or the result of a creative direction that failed to consider the audience’s reaction, the response suggests that not everyone is happy with the way Sweeney’s team is approaching her latest projects.

