Thai Celebrities — and Dior — Won Paris Fashion Week: Launchmetrics
Celebrities from the Asia-Pacific region generated $547.1 million in media impact during the most recent Paris Fashion Week, just over half the event’s total, Launchmetrics data showed. Meanwhile, Dior ranked number one for media impact value, or MIV, which amounted to $192 million, and also AI Visibility, a new metric tabulating a brand’s presence within…