Popular Norwegian Kitchen Brand Lands in the US with 7 Sleek Small Appliances


Wilfa, a Norwegian brand known for kitchen appliances and minimalist Scandinavian designs, is officially launching in the US today with seven new appliances. 

Although we haven’t put the new lineup through testing just yet, a few have caught our eye. 

Testing the Best Blenders for 2026 | CNET Best List

Blending and mixing 

The Probaker NXT, Wilfa’s most expensive new appliance, features a 7.4-quart stainless steel bowl, 20 speed settings and a hefty price tag of $999. 

That is by far the most expensive stand mixer we’ve seen, but we’d love to do a side-by-side comparison with the Ooni Halo Pro Spiral Mixer, which we previously gave high marks to, as they feature similar designs and features. 

Other launches include the Powerfuel XL Blender, which is a heavy-duty blender with a Tritan plastic, 67-ounce jug, a digital-knob design and three presets — soup, ice crushing and smoothie — plus an included tamper. The Prostick, an immersion blender with multiple attachments, is the final new blending option.

Three blenders on a gradient background

Coffee

Wilfa is also launching three new drip coffee makers and an electric coffee grinder. 

Coffee connoisseurs may already be familiar with Wilfa, as we’ve reviewed earlier versions of the brand’s coffee maker and grinder, the Wilfa Performance and the Uniform coffee grinder, in 2023 when both were available in partnership with Lardera Coffee. 

The three new drip makers and grinders share similar designs but are expected to differ. 

Three coffee makers on a pink and blue gradient background
From left, the Zense Alux Coffee Maker ($299), the Zense Alux Thermo Coffee Maker ($349) and the Performance Thermo Coffee Maker ($399).Wilfa/CNET

When we get our hands on these new launches, we plan to run the new coffee makers through their paces as well to see if one, or multiple, can perform well enough to make it on our best coffee makers list. 



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