The Loewe Amazona 180 was undoubtedly one of the It bags of 2026, carried by everyone from models and actresses to athletes, with its many colourways making it a favourite among celebrities.
But could the Spanish fashion house have another hit on its hands?
Enter the Loewe Whisker bag, designed by Jack McCollough and Lazaro Hernandez for the Fall/Winter 2026 collection.
With its slouchy silhouette, distinctive zip opening, elongated pullers and structured handle, the Whisker has a playful quality that immediately sets it apart from the Amazona 180 and the iconic Puzzle bag.
Crafted from soft glazed leather, the design has an unusual folded shape that gives it character, while the long shoulder strap makes it an easy addition to everyday wardrobes.
And judging by the early celebrity sightings, Loewe may have another bestseller on its hands.
Julia Garner, Odessa A’zion, Hannah Einbinder, Emma D’Arcy, and Sarah Snook have all been spotted carrying the Whisker.
I love the variety of colours, something Loewe has always done particularly well, especially the checked designs.
Of course, celebrity endorsements don’t automatically guarantee a bag’s success, but with six different interpretations already, the Whisker is certainly off to a promising start.
Could the Loewe Whisker be the next It bag?
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