Hong Kong – Rail and property operator MTR Corporation has launched the “LOUDER Youth Gallery” at THE SOUTHSIDE mall in Wong Chuk Hang, expanding its retail platform to incubate local youth-led original brands, drive footfall, and support Hong Kong’s creative economy.
The opening deepens MTR’s LOUDER retail initiative, which launched in 2022 to provide young entrepreneurs with physical and digital commercial distribution across MTR’s retail footprint.
The new gallery features 16 local youth-founded brands alongside business mentorship, product development support, and cross-sector incubation partnerships with non-profit organisations and educational institutions. Since its launch, the LOUDER network has grown its portfolio from 70 to nearly 350 partner brands.
By converting transit-oriented retail spaces into youth entrepreneurship hubs, MTR aims to boost mall tenant diversity, generate commercial value across its property portfolio, and align with the Hong Kong SAR Government’s broader youth development and startup policies.
David Tang, Managing Director – Property and International Business at MTR Corporation, said, “MTR has always placed strong emphasis on the development of youth, supporting young people’s learning and practical experience through a diverse range of platforms and programmes.”
“LOUDER exemplifies this effort, leveraging the strategic locations and footfall of our malls to help young entrepreneurs realise their dreams and bring creativity into the community. The ‘LOUDER Youth Gallery’ enables young entrepreneurial partners to engage more closely with the MTR team, helping them gain market experience and build brand stories,” added Tang.
Meanwhile, Alice Mak, Secretary for Home and Youth Affairs of Hong Kong, said, “The opening of the ‘LOUDER Youth Gallery’ today demonstrates how enterprises can stand alongside young people to help them achieve their entrepreneurial aspirations.”
“I am grateful for the MTR Corporation’s contributions to local creative industries and youth entrepreneurship development,” added Mak.
Through the initiative, MTR Corporation seeks to reinforce its property-and-rail business model, drive footfall across its retail assets, and position its commercial properties as incubators for regional brand innovation.
