By Josie Goldberg | Only Josie Knows
They say history repeats itself. In my case, it apparently comes back wearing better shoes!
I first met Galina Sobolev when I was 13. Our families go way back: my parents and Galina’s mother-in-law are longtime friends. For my bat mitzvah, I wore a dress from her fashion label, Single by Galina Sobolev. At the time, I had no idea that more than three decades later, the woman who helped me look glamorous for that milestone would be helping me take my own brand to the next level.
Galina knows what it takes to build a fashion business. Her label reached major retailers including Neiman Marcus, Saks Fifth Avenue, Nordstrom and Fred Segal. Her designs were worn by celebrities, and she appeared on Bravo’s “Launch My Line”. In an interview, she reported selling more than 50,000 versions of her signature kimono dress. That’s not just a fashion statement—that’s a business achievement!
Since closing that chapter, Galina has transitioned into luxury brand consulting. Having built a successful label herself, she now draws on that experience to help other entrepreneurs and brands reach those heights—and, ideally, go even further.
Recently, destiny brought us back together. Galina told me she loves what I’ve built with Spoiled and Entitled Celebrity Gifting Suites. But she also had a suggestion: the woman behind the brand should look as glamorous as the brand itself.
She’s not wrong. I’m naturally sporty and very girl-next-door. Put me in the hands of a great glam team and I can look fabulous, but left to my own devices, comfort often wins over couture. Galina thinks it’s time for my personal image to match my luxury brand. In other words, my visuals need to match my vision!
Galina also introduced me to Natia Ramishvili of Born For More Media, a marketing and media agency focused on helping brands tell their stories through social media management, content creation and website redesign. Through a One-Time Refresh, Natia helped update my Instagram bio and provided visual direction to sharpen my brand presentation.
Photos from Natia Ramishvilli
@born4moremedia
@nractivefounder
At 13, Galina dressed me for my bat mitzvah. At 44, she’s helping me dress for the next chapter of my business. Apparently, history does repeat itself—only this time, we’re trading bat mitzvah dresses for Golden Globes glamour.
And this reunion isn’t just about a makeover. Galina is joining the Spoiled and Entitled team to help bring luxury brands to our “Spoiled and Entitled” Celebrity Gifting Suite in honor of the 84th Golden Globes, planned for January 9, 2027.
Galina currently works as a luxury brand consultant for ZETAYE.the label, De Marquet Official and Tess Mann Atelier, and serves as Chief Marketing Officer of StyleScan.
Luxury brands interested in participating in the Spoiled and Entitled Celebrity Gifting Suite in honor of the 84th Golden Globes on January 9, 2027, can contact Galina Sobolev on Instagram at @galinasobolev.
Only Josie Knows!
