November 5, 2026 · 1:45pm ET | 10:45am PT

Photo: T. Schneider/Shutterstock
Allwyn UK is initiating major changes to its leadership structure with a particular emphasis on how it manages the technology side of its business.
The restructuring comes amid a change in Chief Executive Officer at the company, the UK division of Allwyn International and operator of the UK National Lottery since February 2034.
Three new positions are being created – Director of Social Impact, Chief Marketing Officer, and Chief Digital Officer. Two of these three roles have already been filled, with Chief Impact Officer, Alastair Ruxton, taking on the role of Director of Social Impact.
Stephen Taylor, founder of strategic marketing advisory business CMO Thrive, will take on the CMO role on an interim basis from 17 November 2026. The new CDO is yet to be filled.